Posts tagged Storytelling Presentation

An introduction for students to the ways companies can enhance their brand stories through social media, and recommendations for the managing of these stories.

Designed as one component to a larger interactive work, this deck represents an expanded version of a 5 minute discussion as part of the Schulich School of Business’ ‘Social Media for Marketing and Management’ (MKTG 6226) course.

An excellent presentation detailing the Patagonia brand. While both the presentation slides and accompanying summary document both reference Patagonia, this deck does a fantastic job of clearly articulating the brand behind the story alluded to. Check it out, especially if you’re unfamiliar with the company.

The “Monomyth” illustrated. Adapted from Joseph Campbell's work The Hero with a Thousand Faces. Campbell, along with other critics argued the monomyth could be used in the interpretation and understanding of stories. How do you feel about the application of the monomyth to traditional stories? What about brand stories? Does the utilization of such a ubiquitous and familiar pattern give marketers the framework to connect with customers in a way that is approachable and authentic feeling? Or do you think people might see through this framework as a constructed ruse?

The “Monomyth” illustrated. Adapted from Joseph Campbell's work The Hero with a Thousand Faces. Campbell, along with other critics argued the monomyth could be used in the interpretation and understanding of stories. How do you feel about the application of the monomyth to traditional stories? What about brand stories? Does the utilization of such a ubiquitous and familiar pattern give marketers the framework to connect with customers in a way that is approachable and authentic feeling? Or do you think people might see through this framework as a constructed ruse?

Tom Waits demonstrates (and muses on) the concept of storytelling, on, of course, VH1’s program Storytellers. How do you feel having watched the video with Waits’ introduction? How would you have felt about the song without the introduction? Beyond the obvious accounting for personal taste, do you perceive Waits’ story as being authentic?

A great conflict was about to come off between the Birds and the Beasts. When the two armies were collected together the Bat hesitated which to join. The Birds that passed his perch said:

"Come with us"; but he said: "I am a Beast."

Later on, some Beasts who were passing underneath him looked up and said:

"Come with us"; but he said: "I am a Bird."

Luckily at the last moment peace was made, and no battle took place, so the Bat came to the Birds and wished to join in the rejoicings, but they all turned against him and he had to fly away. He then went to the Beasts, but soon had to beat a retreat, or else they would have torn him to pieces.

"Ah," said the Bat, "I see now,

"He that is neither one thing nor the other has no friends."

"The Bat, The Birds, and the Beasts" - Aesop

McDonalds 2010

A compelling example of a non-origin story employed by McDonald’s.